25 years in Fragrance and Beauty Industry Innovation :
·13 years in R&D in FMCG Beauty Companies,
·12 years in Fragrance Creation in B to B,
· Expert in Fragrance design,
· Global & Regional fragrance creations,
· Beauty and Fragrance Expert of Asia (10 years)
My combination of passion, creativity, and strategic acumen makes me a valuable asset in the beauty, fragrance industry and wherever Fragrance is a key driver of your strategy, wherever you want to create experience.
To do so, I have developed a methodology for global olfactive strategy that underscores the importance of scent in marketing and product experiences. This methodology reflects a deep understanding of consumer behaviour, preferences and technical solutions.
Furthermore my 10-year experience in Asia and another 10 years in global positions, enabled me to experience the challenges of global strategies.
Marion Peylet - Olfactive Strategy Director
Experience
At L’Oréal, 9 years, Leading Fragrance Creation teams in Asia and globally.
· to drive Fragrance creation and innovation in luxury, Professional & Mass brands,
· to elaborate and communicate olfactive strategy to brand General Management,
· to infuse Asia consumer needs in Luxury global strategy,
· to track consumer diversity and market differences,
· to develop Fragrance teams in a multi-cultural context.
At Givaudan, 12 years to become a “Fragrance world” expert in terms of :
· Fragrance creation ecosystem,
· Regional and global organization management,
· Sales and account management in Europe and Asia.
· Creativity and consumer experience were at the heart of my mission.
At Unilever, 5 years in product formulation at the Regional Unilever Development Center to design consumer perceived superior products