Services
Scent at the heart of your strategy
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Brand Olfactive
Strategy
What Is Your Brand’s Olfactive Strategy?
At IOI Agency, we have developed a methodology to formalize your Brand Olfactive Strategy and guide you in managing your olfactive portfolio - because when it comes to fragrance, less is more!
The Scent of Your Brand: More Than Just a Fragrance, It’s an Identity and an Engagement.
- What message do you want to send to your consumers?
The right scent tells your story before a single word is spoken.
- What role does fragrance play in your brand mix?
Should it disrupt the market and challenge norms, or should it seamlessly align with category expectations? Scent can be a game-changer—if used strategically.
- Where is your market?
Fragrance preferences vary by culture. Whether you’re targeting Europe, the Middle East, or Asia, crafting the perfect olfactive signature requires an understanding of local versus Global Strategies.
- What makes you different?
A bespoke fragrance is more than a trend—it’s a competitive edge. What do you want to offer that your competitors won’t?
Ready to formalize your own Olfactive Strategy - IOI Agency will design your brand OLFACTIVE STRATEGY BOOK.
Does your organization enable fragrance creation in line with your ambitions?
- What is your creation model?
IOI Agency has collaborated with numerous companies to define industry-standard creation models.
We can assess your needs and help tailor your organization’s approach to fragrance development.
Our expertise allows us to identify the necessary skills, coach your teams to meet business objectives, and recruit top industry talent to support your success.
- Fragrance creation demands a consumer-centric approach.
Have you established a consumer testing methodology? Is your approach to fragrance testing based on validation or learning? Are you looking to adopt a learning-driven strategy?
IOI Agency supports you in shaping your commitments and ambitions in fragrance creation.
Creation model and Organisation
​Multi-sensorial
Experience
IOI Agency will help you design a multi-sensory brand communication strategy.
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We collaborate with designers to enhance olfactive visualization in online communication. When fragrance is at the heart of the experience, and it represents your brand, make sure to share that experience visually.
IOI Agency is also involved in artistic experiences, crafting olfactive scenography to elevate your art events.
Fragrance is an experience. Fragrance is art. At IOI Agency, we cultivate creative experiences across all forms of art
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Exhibitions :
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Delamour Gallery, 52 rue de Seine, Paris - Scent the (in)visible - collective exhibition Art & Olfaction - March 2025